Ditch the Filter ft Samantha

Hi everyone

I am proud to be a part of this amazing campaign at La Ross and would love to share my perspective on this!

I feel that this campaign resonates so much with me because of the struggles and pressures I have felt over the years.

I have always used filters as I perceived this as a normal part of 'social media life', after all, we are made to feel that open pores, blemishes and untanned skin are not instagram worthy! I am now taking it a day at a time and learning to love me for me! No matter the pressure.

As an Aesthetics and Wellness Clinic we have sadly noticed that we are not alone in these struggles and many of our clients are also feeling the same way!

We are often presented with 'inspiration pictures' from clients, which show heavily edited pictures and unrealistic filtered goals.

We want to ensure that we are empowering women to love themselves, flaws and all! We are all individual and beautifully unique and that's why we are all working hard to embody this message too!

I chose the statement written on my board as I believe true happiness shows in our expressions and our features.

As I am getting older, I am learning to be kinder to myself, and in that process that means ditching the social media stigma and leaving the filters behind!

We hope you find this campaign inspiring and we can empower people to realise they are perfect just the way they are!